How to Market Your Deal, with John Casmon

Our guest today is John Casmon, a multifamily real estate entrepreneur, podcaster, and marketing expert. In this episode, we talk about how to market yourself and how to attract the right people to succeed in your real estate investing journey. If you want to know how to build the right communities and effectively talk about your deals, then you don’t want to miss out on this episode. Learn more about Neil and his journey at!

“Marketing as a whole is really just in communicating the products or services that you offer.”


According to John, everybody is a marketer because marketing is simply a way of telling people about your products or services. We constantly have to market ourselves in our daily life as well.

The key to successful marketing is to start with your ideal client’s needs instead of only thinking about your deal. Marketing is how you talk to these individuals and communicate the benefits and the solutions to them.

The 4 step process to understand how to articulate yourself and market your services:

  1. Understand the value of your product and service.
  2. Figure out who your ideal client is.
  3. Know what problems they are facing and what solutions they are looking for.
  4. Understand how your product or service can solve their problem and give them their desired outcome. 

After going through these 4 steps, you need to figure out how your ideal client is spending their time and what are the best mediums for reaching them. Don’t just go with channels you are most comfortable with, always keep your client’s needs in mind.

Also, keep in mind that most of the time people appreciate a story more than just dry facts and data.

“The goal here is not to exclude, it’s to move people one way or the other.”


John’s advice is to get specific with your ideal client avatar, but not too much. If you try to talk to everyone, then no one can strongly relate to your message, however, if the ideal client avatar is too narrow then it can be hard to find clients.

According to John, in the past, it used to be that you’d have to see a brand or a message 7 times before it started to resonate. Nowadays it’s believed to be 14 times. So the goal in marketing is to get people familiar with the idea of your services or products.

At the end of the interview, John talked about the importance of building communities and networking. Building communities takes consistency, collaboration, and a bit of humility because you have to know that it’s not about you, it’s about what everyone else is looking for. 

Mentioned in the show:

  3. His LinkedIn
  4. Chicago Multifamily Club
  5. James Clear – Atomic Habits

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Special thanks to John Casmon for taking the time to share so many great insights with us

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Until the next time, We truly appreciate you listening.

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