Welcome to the CRE Clarity Podcast with Jeremy Goodrich. Today, our guest is Winnie Cherutoh, a real estate investment and sales consultant based in Nairobi, Kenya. In this conversation, we dive deep into the similarities and differences between the US and Kenyan real estate markets. We also discuss some fundamental principles for achieving success in sales. You don’t want to miss this episode!
Learn more about Winnie and her story at creclarity.com!
01:30
Winnie lives and invests primarily in Nairobi, Kenya. With a background in statistics, she became interested in real estate in her early twenties and has been in the industry for over 6 years. Her love of numbers has helped her become a prolific underwriter.
“Kenya is a ripe market for investment.”
06:48
Winnie discusses the Nairobian market, noting that while it is not as mature as some European or American markets, it has grown significantly over the last two decades. The Kenyan economy is growing at an average rate of 6% annually, and there is a housing shortage of around 200,000 apartments, creating many opportunities for investors. In the past couple of years, Winnie has observed an emphasis on experience-based housing in Nairobi, aimed at building communities with more amenities.
Winnie is also a sales consultant. She shares some fundamental principles for achieving success in sales:
- Understand your field and the market you’re in.
- Learn about communication and persuasion.
- Adopt a consulting approach rather than solely a sales approach.
- Be intentional. Know your “why” and help your clients move forward based on that.
“I’m looking forward to seeing Africa grow. I do feel it’s an emerging market and I want to see how it grows in the future.”
21:14
Toward the end of the conversation, Winnie shares what she’s most excited about currently. She’s looking forward to the globalization of real estate and to seeing Africa grow.
Finally, Winnie shares one point of clarity with the listeners – Prioritize self-education. Learn as much as you can about the market that you want to invest in
About our Guest, Winnie Cherutoh
Winnie has been in real estate sales for over half a decade. She believes that real estate is fundamentally a relationship business and high-pressure selling is quickly dying. Winnie helps her clients to master a non-salesy effective technique that will help them close more sales and get more referrals.
Mentioned in the show:
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Special thanks to Winnie Cherutoh for taking the time to share so many great insights with us
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Show produced by Eni Horvath
