162: Leveraging Government Subsities, with Jenny Massey

Welcome to the CRE Clarity Podcast with Jeremy Goodrich. Our guest today is Jenny Massey, the director of site selection and incentives at Sikich. Today, explore finding the best location for your business. We’ll discuss the key factors to consider when choosing a location, along with strategies for leveraging government subsidies and the types of incentives available in different parts of the country.

Learn more about Jenny and her story at creclarity.com!

“Location is everything so you have to choose the best location for your company.”


At the beginning of the conversation, Jenny shares her top considerations for businesses searching for the perfect location.

  • Location is everything: It’s a cliché for a reason! Finding the right spot is crucial.
  • Workforce and quality of life.
  • Logistics: Access to highways and railways keeps the business moving.
  • Low barriers to market entry.

“Every state has different programs, rules, and regulations. The only constant in this industry is change.”


Jenny shares that non-retail companies expanding with more than 15 new jobs, capital investment, or additional square footage may qualify for incentives!

Some states and cities are more generous than others. Cities often offer real and personal property tax abatements, tax increment financing, or low-cost/low-interest loans. States might have refundable job creation tax credits, investment tax credits, or even infrastructure grants to help with site preparation costs. 

“We’re going to see a bunch of suppliers coming in and setting up space in the upcoming years, so if you’re a landowner, get ready!”


Toward the end of the conversation, Jenny shares what she’s most excited about currently. She sees a positive shift in site selection. Communities are increasingly prioritizing attracting sustainable and environmentally friendly businesses.  However, she also raises a concern about potential job losses due to technological innovations.

Finally, Jenny shares one point of clarity with the listeners – Keep an open mind to possibilities.

About our Guest, Jenny Massey

Jenny Massey is the director of site selection and incentives at Sikich, a leading professional services firm that helps clients achieve their goals across various industries and sectors. She holds the prestigious Counselor of Real Estate (CRE) credential, which recognizes her as one of the top experts in real estate consulting and advisory.

With over 20 years of experience in site selection and incentives, Jenny helps companies of all sizes and stages find the best locations and secure the most beneficial incentives for their relocation and expansion projects. She has a proven track record of delivering successful outcomes for clients across technology, aerospace, logistics, life sciences, professional services, advanced manufacturing and agriculture industries. She also contributes to Forbes Business Council as a member and author of articles on site selection and incentives topics.

Jenny is passionate about innovation, sustainability, and intercultural communication. She has completed studies in entrepreneurship, psychology, and crowdfunding at the Wharton School and HEC Paris, and has lived and worked in Japan for seven years and is classically trained as an archaeologist. She enjoys beekeeping, sailing and traveling in her spare time.

Mentioned in the show:

  1. Her LinkedIn
  2. https://www.sikich.com/
  3. www.shineinsurance.com/
  4. The REI Clarity Framework

Need an instant insurance ballpark for your next Multifamily deal?! Answer 9 simple questions and we’ll give you a sense of what insurance should be. Visit us here for everything you need to know: https://www.shineinsurance.com/ballpark/ 

Special thanks to Jenny Massey for taking the time to share so many great insights with us

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Until the next time, We truly appreciate you listening.

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Show produced by Eni Horvath