149: Multifamily & Hospitality – Experience Marketing, with John Casmon

Welcome to the CRE Clarity Podcast with Jeremy Goodrich. We have a returning guest today, John Casmon, multifamily syndicator, podcast host, and marketing expert. In our conversation, we talk about the best multifamily markets, how to align your team with your goals, and how to minimize your tenant turnover with event marketing. Join us and get inspired! 

Learn more about John and his story at creclarity.com!

“The reason the Midwest is so appealing to me is because it’s very stable. It doesn’t get too high up when things are great, but it also doesn’t get too low at bad times.“


In the last decade, John has almost exclusively focused on multifamily investments in the stable Midwest markets, particularly cities like Columbus, Cincinnati, Louisville, and Indianapolis. He emphasizes the importance of evaluating market fundamentals and considering factors like population growth, job market strength, and rental market trends before making investment decisions.

John explains that in 2023 the most amount of new units come to the market in the last 36 years and 2024 is expected to surpass that number. This trend forces rents to compress.

“With my team, we’re all aligned with our goals. They’re clear on what success means to me, and our strategies and goals are based on that.”


John loves multifamily but he’s looking into different asset classes as well, like boutique hotels or residential assisted living. His goal is to create memorable experiences for his tenants by focusing on community and organizing community events. This mentality stems from John’s event marketing background and is leading to remarkably low tenant turnover.

John is very clear on what success means to him, and his team has to be aligned in their goals. He primarily focuses on the NOI, and the compensations are tied to that as well. 

“I’m excited about the overall market dynamics because it’s a great time to grow.”


Towards the end of the conversation, John shares what he’s looking forward to in 2024. He’s excited about new opportunities. In the last couple of years, it was challenging to come across good deals, but he sees 2024 as a year of opportunity, noting that investors are returning to fundamentals, making it easier to identify cash-flowing deals.

Finally, John shares one point of clarity with the listeners. Understanding goals and visions is key to clarity and success. Make sure your investing strategy aligns with your actual goal. That’s going to help you get the most clarity. 

About our Guest, John Casmon

John Casmon is a real estate entrepreneur, who has partnered with busy professionals to invest in over $100 million worth of apartments. John also consults active multifamily investors to help them start or grow their business. He hosts the Multifamily Insights podcast (formerly Target Market Insights) and is the co-creator of the Midwest Real Estate Networking Summit. Prior to becoming a full-time investor, John worked in corporate America, overseeing marketing campaigns for General Motors, Nike and Coors Light. 

Mentioned in the show:

  1. https://www.casmoncapital.com/
  2. His LinkedIn
  3. Shineinsurance.com
  4. www.crerisk.com
  5. Jeremy’s LinkedIn

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Special thanks to John Casmon for taking the time to share so many great insights with us

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Show produced by Eni Horvath