141: Concentrate to Grow, Diversify to Protect, with Peter Culver

Welcome to the Managing CRE Risk podcast with Jeremy Goodrich. Joining us as our guest is Peter Culver, co-founder of Freedom Family Office and a wealth management expert. In this action-packed episode, you’ll discover the top strategies for diversifying your portfolio, how to create a steady stream of passive income, and expert tips for navigating the market in 2023. Don’t miss out on this opportunity to level up your investment game!

Learn more about Peter and her story at shineinsurance.com/managing-commercial-real-estate-risk!

“Concentrate, to grow, diversify, to protect.”


At the beginning of the episode, Peter delves into the key principles that help people succeed in their real estate investing journey.

  • Focus on your ideal life. Start by figuring out what you want to achieve and then work backward from there.
  • Take well-thought-out risks and focus on your risk management.
  • Diversify your portfolio to protect your assets. 
  • Planning your exit strategy from the beginning is crucial.

Peter recommends having a balance of 40% private investments and 60% public investments for diversification. 

“Have a model, stick to a model, and be disciplined.”


Peter talks about the concept of predictable passive income. According to him, there are two ways to generate predictable passive income: real estate and private debt. He emphasizes the importance of having multiple streams of income, especially for those in technology-oriented businesses, as the industry is constantly evolving.

Towards the end of the conversation, Peter talks about some of the key things he’s doing to manage the risk in 2023.

  • Stick to your business model and be disciplined because there’s too much money chasing too few deals right now.
  • Focus on tertiary markets instead of major metropolitan areas.
  • Invest in diverse funds to diversify your portfolio.

About our guest, Peter Culver

With over 25 years of experience in wealth management, Peter is responsible for building a custom wealth plan for each client.  He begins with a detailed review of their current asset allocation, fees and performance, which culminates in a tailored strategy that realizes their goals and values. With experience in estate planning and facilitating family meetings, his presence among our firm is appreciated by all who work with him. 

After graduating from Yale University and the University of Connecticut School of Law, Peter practiced law in New York City and Connecticut for 12 years. His law practice led him into the wealth management field, where he represented trust companies and other financial institutions. He then served as Co-Founder and President of Sachem Trust, located in Greenwich, CT and later as President of State Street Bank and Trust Company of CT. For 14 years, he served as Senior Wealth Director at BNY Mellon in New York City.

Peter’s passion is working directly with individuals and families to reach their personal and financial goals. He offers his clients deep experience in all facets of wealth management: financial and estate planning, investments and insurance, family dynamics and wealth transfer. To this technical expertise, he adds the ability to see the big picture and to integrate all the components into a cohesive plan. To both clients and other advisors, Peter is known as optimistic, an excellent listener and extremely responsive.

Mentioned in the show:

  1. https://freedomfamilyoffice.com/
  2. His LinkedIn
  3. Shineinsurance.com
  4. www.shineinsurance.com/managing-commercial-real-estate-risk
  5. Jeremy’s LinkedIn

Need an instant insurance ballpark for your next Multifamily deal?! Answer 9 simple questions and we’ll give you a sense of what insurance should be. Visit us here for everything you need to know: https://www.shineinsurance.com/ballpark/ 

Special thanks to Peter Culver for taking the time to share so many great insights with us

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Until the next time, We truly appreciate you listening.

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