129: Get Ready for a Fire Sale, with Rod Khleif

Welcome to the Managing CRE Risk podcast with Jeremy Goodrich. Today, we have an amazing guest for you, one of the country’s top real estate trainers, Rod Khleif. Rod is a real estate investor, author, multifamily mentor, and podcast host who owned thousands of units in his career. In our conversation, we talk about how Rod built his insane portfolio, what is about to come in the near future in the real estate industry, and how to mitigate risks in your investments.

Learn more about Rod and his story at shineinsurance.com/managing-commercial-real-estate-risk!

“Cashflow is everything.”


Rod moved to the United States from the Netherlands with his mother and brother when he was 6 years old. He had a humble upbringing, but his mom was very entrepreneurial and inspired him to invest his money from an early age. 

Rod chose not to attend college but go straight to get his real estate license. He became successful fast and built a huge portfolio. However, in the 2008 crash, he lost almost $50M in investments. This made him a more conservative investor, and over time created even bigger success for himself.

“There’s going to be an incredible opportunity in the near future. Some people say it could be the greatest transfer of wealth we experienced in our lifetimes.”


Rod talks about some of the risks he sees in the current market, and how these can cause complications in the future.

  • Operators are overleveraging debt and bridge debt became common which creates skinny deals.
  • The United States printed so much money in the last few years that it’s increasing interest rates and inflation. This can cause a recession or even a depression in the upcoming years.

Rod shares his best pieces of advice on how to mitigate real estate risk in the current market.

  • Be very conservative in your underwriting.
  • Cash is king in a crisis so focus on cash-flowing deals.
  • Your mindset is very important. Focus on your goals and learn as much about the current market as possible. 
  • Be a specialist and not a generalist. Specialize in one asset class and become an expert in it.

About our Guest, Rod Khleif

Rod Khleif is an entrepreneur, real estate investor, multiple business owner, author, mentor, and community philanthropist who is passionate about business, life, success, and giving back. As one of the country’s top real estate trainers, Rod has personally owned and managed over 2,000 properties.

Rod is the Host of the Top-Ranked iTunes Real Estate Podcast which has been downloaded more than 13,000,000 times – “The Lifetime Cash Flow Through Real Estate Investing Podcast.” Rod is the author of the #1 best-selling book “How to Create Lifetime Cash Flow Through Multifamily Properties” considered to be an essential “textbook” for aspiring multifamily investors.

As an accomplished entrepreneur, Rod has built several successful multi-million dollar businesses. As a community philanthropist, Rod founded and directs The Tiny Hands Foundation, which has benefited more than 120,000 community children and families in need. Rod has combined his passion for real estate investing and business development coaching with his personal philosophy of goal setting, envisioning, and manifesting success to become one of America’s top real estate investment and business development trainers.

Mentioned in the show:

  1. Multifamilybootcamp.com
  2. rodslinks.com
  3. His LinkedIn
  4. Shineinsurance.com
  5. www.shineinsurance.com/managing-commercial-real-estate-risk
  6. Jeremy’s LinkedIn

Need an instant insurance ballpark for your next Multifamily deal?! Answer 9 simple questions and we’ll give you a sense of what insurance should be. Visit us here for everything you need to know: https://www.shineinsurance.com/ballpark/ 

Special thanks to Rod Khleif for taking the time to share so many great insights with us

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Until the next time, We truly appreciate you listening.

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