128: Shifting From Residential to Commercial, with Camilla Jeffs

Welcome to the Managing CRE Risk podcast with Jeremy Goodrich. Our guest today is Camilla Jeffs, a real estate investor, and educator. She had massive success investing in single-family homes and shares how she shifted to passive investing. We also talk about why the biggest risk is not taking risks, how to help your children to become investors, and the best ways to evaluate a deal.

Learn more about Camilla and her story at shineinsurance.com/managing-commercial-real-estate-risk!

“I didn’t think we could afford a house. And then when we got into a house hack, it turned me on to the concept of real estate investing.”


Camilla first invested in real estate when she was just 22 years old. She did a house hack with her husband because she didn’t want to rent. She fell in love with real estate and started educating herself. 

Her strategy was to buy fixer-uppers, move into them and fix them up in 2 years, then hold on to them for another 3 years for tax purposes. She also bought some four-plexes and in 15 years, grew an impressive portfolio. 

Camilla has 5 children who grew up in this entrepreneurial environment. They are also very involved in real estate now.

“We have to take risks and we have to be okay with it.”


Camilla talks about what she sees as some of the biggest risks in REI. One of them is not buying the right deal at the right location, but an even bigger risk is not taking any investment risks.

She took another risk in 2019 and started investing in commercial real estate. She is on a journey to turn all her active investments into passive ones.

Camilla shares the top 3 things to focus on when evaluating a deal.

  1. Team. Look for an experienced team in the actual type of investment that you’re going for.
  2. Market. Find a growing market with job diversity.
  3. Deal. Look for a solid business plan that fits your goals.

About our Guest, Camilla Jeffs

Camilla Jeffs is passionate about financial education, building wealth, and living a life by design. She is the Founder and CEO of Steady Stream Investments, a company focused on providing investment opportunities in large multifamily and senior housing communities. With 18 years of experience investing in real estate, she has done everything from live-in flips, single-family rentals, small multifamily, and now large multifamily and assisted living. She specializes in teaching the first-time investor how to achieve passive income and diversify their portfolio. Camilla believes in the investing trifecta, where one can achieve strong financial returns and create social and environmental impact by providing safe, clean, and affordable housing to entire communities. Camilla is a triathlete, an outdoor enthusiast, and a devoted mother to her five amazing children.

Mentioned in the show:

  1. https://steadystreaminvestments.com/
  2. https://camillajeffs.com/
  3. Her LinkedIn
  4. Shineinsurance.com
  5. www.shineinsurance.com/managing-commercial-real-estate-risk
  6. Jeremy’s LinkedIn

Need an instant insurance ballpark for your next Multifamily deal?! Answer 9 simple questions and we’ll give you a sense of what insurance should be. Visit us here for everything you need to know: https://www.shineinsurance.com/ballpark/ 

Special thanks to Camilla Jeffs for taking the time to share so many great insights with us

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Until the next time, We truly appreciate you listening.

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