Welcome to the CRE Clarity Podcast with Jeremy Goodrich. Today, our guest is Adam Knorr, a social media entrepreneur and ghostwriter for CRE firms and founders. In this episode, we dive deep into content creation on LinkedIn and how to do it right. In this episode, we dive deep into content creation on LinkedIn and discuss how to do it right. We cover the importance of niching down, being authentic and relevant on social media, and the role of AI in content creation—whether it’s helping or hindering the process.
Learn more about Adam and his story at creclarity.com!
“Nitching is a really interesting and tricky conversation because that is the pushback you’ll get from a lot of clients when advising them on their marketing.”
01:20
Adam started his business, CRE Digital, with two partners. Initially, they focused on ghostwriting in finance and real estate. Later, they specialized in LinkedIn ghostwriting for CRE companies.
Adam recommends niching down to a specific area, as it attracts the right clients and helps develop deeper expertise. While his company occasionally works with clients from different real estate sectors, that isn’t their primary focus.
“Providing value on LinkedIn is providing your story through a lens that only you can tell.”
06:22
Adam shares insights on helping clients thrive in 2024 amidst the recent changes in the CRE industry.
- It’s crucial to have a long-term strategy and consistently execute it, despite the constantly shifting market and algorithms.
- Be consistent and authentic and provide value through storytelling over time to achieve success.
Adam also discusses how to create content on social media that converts clients.
- AI tools are valuable when used correctly.
- Study other content creators to understand what captures attention and why.
- Comment on 20 LinkedIn posts a day to gain ideas for your own content.
“Everybody wants to write with AI and nobody wants to read AI.”
22:02
Regarding AI’s impact on content writing, Adam believes AI is a valuable tool for brainstorming and editing, but it cannot replace content created by real humans. He notes that people are less likely to engage with content that is purely AI-written.
Finally, Adam shares one point of clarity with the listeners – Even if you don’t see an immediate ROI from posting on LinkedIn, if you’re interested, it will make you a better writer. So temper your expectations and be open to opportunities.
About our Guest, Adam Knorr
Adam is the Head of Content for CRE Digital. He’s a ghostwriter for real estate firms and founders.
Mentioned in the show:
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Special thanks to Adam Knorr for taking the time to share so many great insights with us
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